Verified accounts or “how I got knighted”

SEO, Social, ZEFO's Posts
You probably noticed that both Twitter as well as Facebook (and other apps associated with it) had two classes of users: Regular Joes Lower Gentry (verified accounts) The narrative behind the verified accounts is to distinguish between official brands/sites and non-official (fan/fake) brands/sites. For example, if you would like to follow Katy Perry or The New York Times, you wouldn’t be interested in browsing through hundreds of fake pages that seem harmless but just aren’t the official page of that celebrity or brand. If you are an analyst for a social media based analytics company or some content writer, you wouldn’t be interested in a fake Bloomberg profile, now would you? Regular Joes can do pretty much everything, from Facebook Live to building their own brands on Facebook, to mention…
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Google My Business – the best free Customer Intelligence Tool!

SEO, Social
Google has decided to completely replace Yellow Pages with its Google My Business service. Yes, we did summarize and surmise that using this service would be most beneficial for your business, especially knowing what time your competitors are busy to attract their clients to you and how to beat the big boys by being ranked higher on local search results. Now we would like to get our point across on two main features: GMB notifications GMB chat GMB notifications are quite straightforward: you receive notifications when users post photos of your business (so make sure you are tidy), when they post comments and reviews on your business (so be alert), reminders to keep your listing up to date (should be done every couple of months if there are frequent changes…
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Who would win the Messenger Wars?

Social
A couple months back, Facebook transitioned their Messenger from an app that is Nice To Have to a Must Have by simply forcing users to download and use the app if they wanted to message their friends on mobile. This transition has positioned Facebook Messenger as the second most popular messaging app (second only to Facebook’s recently acquired WhatsApp). Naturally, as Facebook owns both apps, it has positioned Facebook as the reigning champion, outranking the competition in both popularity as well as quantity; by using a crude tactic, Facebook has actually manipulated statistics and positioned itself as the #1 messaging  app provider in the world. Considering the fact that there was not a mass abandonment of WhatsApp ever since the change to its privacy policy, Facebook will continue dominating this…
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It’s not the size, but the way you use it

Social
About 18 months ago or so, Facebook released a product called “Facebook Analytics for Apps” - a sort of metrics based tool to show SEO style analytics for Facebook apps or at least ones that the Facebook SDK is installed upon them (including the Facebook tracking pixel). The main premises was to measure performance in app to know what to change in terms of UX/UI and naturally see how well your app has performed financially (for example how many people shared their leaderboards on Facebook or invited people to play Candy Crush Soda in order for them to get points, thus pushing new clientele without spending a dime on advertising). Caveat: websites that have been connected to the apps had to be measured via other tools to see how well…
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Looking for a good lasagna, Facebook!

Social, ZEFO's Posts
Hey guys, Ever since Facebook has decided to wage a competition war against Google, we only benefit. This time it seems Facebook has decided to wage war against Yelp by offering a friend’s recommendation feature via its app. It is simple, when you ask for a recommendation for a good restaurant, hardware store, etc - you get recommendations based on your query and based on your friends’ recommendations; for example “looking for a good Italian restaurant in Soho” will produce recommendations from your friends about relevant restaurants in the area. The same could be used to find new beauty salons, hardware stores and more. A smart marketer should pay attention to these and try and get as many people that are related to people who liked one’s page to gain…
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