Don’t Imitate – Syndicate!
We SEO marketers know what engaged people like. It brings us joy to see them sharing our content amongst their friends and getting a nice note from someone else mentioning you is fantastic; but are we seeing the results we are actually looking for? One thing marketers usually do is have a blog and send a newsletter to followers to check out new entries. If it has grown an audience, people do it as frequently as possible; but what if we are still taking our baby steps? This is where content syndication comes in handy. In general, content syndication means that I distribute (or publish) my work on different third party sites, such as having a blog and posting an excerpt of it on Linkedin or Medium. Naturally, that is…