Don’t Imitate – Syndicate!

SEO
We SEO marketers know what engaged people like. It brings us joy to see them sharing our content amongst their friends and getting a nice note from someone else mentioning you is fantastic; but are we seeing the results we are actually looking for? One thing marketers usually do is have a blog and send a newsletter to followers to check out new entries. If it has grown an audience, people do it as frequently as possible; but what if we are still taking our baby steps? This is where content syndication comes in handy. In general, content syndication means that I distribute (or publish) my work on different third party sites, such as having a blog and posting an excerpt of it on Linkedin or Medium. Naturally, that is…
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The King is dead, all hail the King!

News and updates from the web, SEO
It truly is amazing how trends come and go so quickly. A couple of years back, if your site wasn’t mobile friendly you would just see the same traffic; afterwards, Google started ranking websites according to their mobile adaptability. Sites that which weren’t mobile friendly enabled in mind were rebuilt or taken down and built with mobile in mind, as mobile rapidly grew to become a staple instead of just a complementary good. A year ago though, a new Google led project ensued called AMP, or Accelerated Mobile Pages. The main premise as we told you a couple of weeks ago was to naturally offer better mobile suitable content that loads fast and efficiently, thus receiving better engagement from users who had trouble waiting more than 3-5 seconds for a…
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Are your measurements correct?

SEO
You have done your research, you gained the proper insights and you have proven the worth of both yourself and SEO. But what if I told you that you are mismeasuring? Do you know how to fix such an issue? Up until 2012 (or more accurately, up until 2014), Classic Analytics ruled the web when it came to measure your organic website traffic. In 2013, Google offered people to upgrade to Universal Analytics easily and swiftly (whether you liked it or not). Classic vs. Universal The main difference between the two is how they track sessions. A session is described as a 30 minute window where user’s activities are logged in the system until timeout (unless you change it to a different time set). If an individual had been idle…
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Titanomachia and privacy

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
We all know the all powerful Google search engine. It’s like oxygen, we must breathe it. But, contrary to common belief, the world doesn’t revolve around Google. 32% of the world actually revolves around Bing. Bing is quite similar to Google, naturally as it has to offers relevant search results but the main difference is that you are actually rewarded for using Bing over Google. Yes, Microsoft “pays” people to use its search engine (and their new browser “Edge” as well). They don’t come out blatantly saying “we will pay you $X to use Bing”, but they give you all kinds of redeemable credits that you can use for rentals, coupons, etc. Given, that’s not the only reason someone would use a search engine but 33% of the market means…
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What do users want?

SEO, ZEFO's Posts
Back in 2000 there was this movie called “What women want” about a guy who gets electrocuted who wakes up able to read women’s minds and use this knowledge to get ahead with both women and in business. . Being able to read people’s minds has been a wish of the human race for ages, especially businessmen and politicians. Machine learning is the next best thing, with deep learning being implemented into search algorithms as a method of predicting what users actually meant. RankBrain is already doing it, by learning what specific users are actually looking for and offering results based on former searches a user has made; thus offering a better experience to the user. We all know that content is king, therefore entwining it with great experience and…
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How to up your SEO game with 3 relevant tools

SEO, ZEFO's Posts
When we approach SEO, we need to remember one thing - every keyword matters. This last year, Google has decided that the keyword planner would not be available for inactive accounts so we need to reinvent the wheel. Even if we pay Google, we won’t always get accurate numbers but only ranges without pinpoint accuracy. There are a number of free tools, freemium ones and paid. Each one claims to have the upper hand. We’re going to offer you guys three keyword planning tools, each one with its advantages and disadvantages: Ahrefs - This one is Eli Schwartz from SurveyMonkey’s favorite; a powerful tool that provides keyword ideas, alongside their field tested backlink reporting and organic traffic dashboards. Up: if you sign up for a paid version and cancel it,…
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