Google dukes it out with the Bushido code

News and updates from the web, SEO, ZEFO's Posts
Hey guys, We are certain you all remember old Kurosawa movies from the 50s and 60s, where Samurais obeyed the bidding of their master, and committed seppuku (known to most Westerners as “hara-kiri”) if they failed their master which was a great dishonor, similar to Romans or Greek falling on their swords to avoid exile or execution, but not for the same reasons naturally. Although the Samurai period is over, with the last Samurais committing mass suicides after the Japanese Surrender in World War II, the honor code in Japanese society (Bushido) lives on and so is the committing of suicide when one has dishonored one’s family or clan; prevalent among students of all ages who fail to produce results expected by their parents. This raised huge concern among Google…
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Why did the chicken cross the road?

SEM & PPC, SEO, ZEFO's Posts
Hey guys, Happy Valentine’s Day! We hope your SEO endeavors were fruitful, and would love it if you can write in the comments below what you did this year that you didn’t do the previous year, and what your plans are for Q2 2017! With more and more competitors in the market, Google has become more and more dynamic; it has taken different methods from discovery platforms such as Taboola or Outbrain, search results offering similarities like Facebook or Twitter when you like or follow a page and more. A couple of months back, Google rolled out a “people also ask” features, like in this example: So as you can see, we asked why the chicken crossed the road and we received three results of similar questions or similar riddles.…
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Minority Report – Google’s version

News and updates from the web, SEO
Hey guys, A new week will soon start, Valentine's Day is this Tuesday and we do hope on it you will be cuddling with your significant other under the blanket, sipping some hot chocolate with baby marshmallows or taking the fancy road with chocolates, flowers and a Champagne dinner (don’t forget there are brands of Champagne not as expensive as Dom Pérignon). We hope your SEO efforts were fruitful in producing you exposure and traction; we also hope they were supportive of your campaigns for this wonderful day, all about love, sharing, giving and receiving. Let’s go to our main event, now shall we? Google is testing a new way to report offensive autocomplete on its search engine, and you can file a report here. We could all agree that…
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Life’s a rollercoaster (or is it a carousel?)

News and updates from the web, SEO, ZEFO's Posts
Hey guys, As Valentine’s Day approaches us, we see more and more ways for Google (and other search engines) to lure us to use their engine over others. Bing has recently started offering dynamic ads to enhance the way we as marketers as well as our audience, perceive adverts online. It works wonderfully, but what about organic search? Google now offers a cool, carousel search to try and expand one’s search when searching a particular term to accommodate for related terms. For example, we wrote “baby clothes”. This carousel is a nice one, but not too smart yet, as you can see by the results: The only thing that was related (at least by looks alone) was the infant bodysuit. So the user interface isn’t amazing, but it’s a start.…
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What do users want?

SEO, Social, ZEFO's Posts
Hey guys, TGIF! So, this past week we have told you about the great meetup we had on Sunday, how the importing of Adwords campaigns to Bing could work if tweaked accordingly and naturally if we should or shouldn’t use scripts to find out if our website has been crawled entirely. What about our exposure, though? We now know that Google (as well as other search engines) reward us for having good content with being ranked higher. But what is behind good content? We could write the best damn content on the planet and hardly find one person to read it. What we should do, is create SEO personas - ask these important questions: Who is my client? Where does one live? What does that person desire? Once we have…
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Is it indexed or not?

News and updates from the web, SEO, ZEFO's Posts
Hey guys, Last Sunday night we had our cool meetup about ASO and SEO for mobile; thank you all for attending, you can see the photos and videos (in Hebrew) on our Facebook page. The turn up wasn’t bad, and people were engaged in the theme - which is always a good thing. The same goes to Google’s indexing of your pages and generally, your content. The cracking of this mystery always alludes webmasters and the use of Python scripts is against Google’s policy, which prompted this response from Gary Illyes: There are other alternatives based on Google sheets such as this one but with similar results that lack real confidence level, as well as prompting responses such as this one: Ok, but a webmaster should know what is indexed…
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The Up, the Down and the Conspiracy Theor(ist)y

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey guys, It’s Monday again, almost February, getting closer to Valentine’s and its e-commerce predictions :-) Over the course of the weekend or so, Bing has declared they had a cool feature which allows marketers to import Adwords campaigns to Bing Ads without needing to recalibrate everything in accordance with Adwords. That is super cool. Let’s talk about the upside, downside and the conspiracy theory, as we all know you guys love these :-)   Upside Being able to import an Adwords campaign to Bing is a breath of fresh air, as it allows marketers to maximize their resources and spend less time on optimizing in accordance with something that’s already running and works perfectly. Here is an example of automated importing of running campaigns to Bing: This automated importing…
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Great (fire) wall of China!

News and updates from the web, SEM & PPC, SEO, Social
Hey guys, TGIF! But before we embark on the weekend, we do need to share some troubling news with you. Virtual Private Networks (VPNs) are a great tool for both marketers as well as savvy users: they allow us to get better prices based on virtual location instead of our real physical location, they allow us to stream content otherwise unavailable for us (like Netflix outside of selected countries) and allow us to even enter websites that are were not accessible for us, like many kinds of Chinese websites, beyond the “Great Firewall”. As a move of censorship by the Chinese government, it is now illegal to use VPNs and other “unauthorized means of communications” and as a result, the Chinese government has instated countermeasures that slow down some VPNs…
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(Privately) Sitting ducks

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey dudes and dudettes, Last Monday we talked about Qwant and how it will disrupt the way we perceive search engines; with its specific categories such as cars, social and more, Google and Bing should be on the lookout for sure. But Qwant didn’t invent this whole “we don’t store information about your past searches” policy - DuckDuckGo did. In general, DuckDuckGo was quite under the radar, being small and more of a niche kind of search engine. Since its inception in 2008, 10 billion searches were made. But it hit a major milestone last year, with 4 billion searches in 2016 alone (40% of all searches ever done in a single year - 433% increase in annual searches) - that is quite the record as no storing of information…
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Challenger has arrived for the reigning champion!

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
A couple of months back, we talked about DuckDuckGo and how privacy isn’t a bad word. It isn’t, and there is a new challenger if you haven’t heard yet from chic France - Qwant. Introduced in 2013, Qwant has made a huge impact, now having more than 20 millions monthly users in 30 different countries. In its tremendous 70% growth year-by-year in MAU, Qwant has established itself as a worthy contender to DuckDuckGo, which has reached a very nice milestone of 14 million searches in a single day. The main focus of Qwant, similarly to DuckDuckGo, is privacy. By privacy, it means that Qwant doesn’t collect data on its users and has gone as far as releasing its open source to third-party cyber security firms to confirm that it doesn’t…
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