The return of the Emoji

News and updates from the web, SEM & PPC, SEO, Social, ZEFO's Posts
Hey guys, Back in 2015, Emojis had dropped out of fashion and kicked off Google search results in terms of desktop SEO. But Google has recently decided to put them back on. The reason? Some say it’s a bug. We wouldn’t be surprised, as last Wednesday we talked about Google releasing outdated warnings about Wordpress and Joomla sites, which made developers shake in their pants. Google did raise a couple of red flags there, with old Google Index caches surfacing all of a sudden, which sent hundreds of developers to check that their sites haven’t been affected with mass defacements. But, what if it’s not a bug? What if Google is trying something out? Could it be because of social media? Social media do possess more and more of a…
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Why did the chicken cross the road?

SEM & PPC, SEO, ZEFO's Posts
Hey guys, Happy Valentine’s Day! We hope your SEO endeavors were fruitful, and would love it if you can write in the comments below what you did this year that you didn’t do the previous year, and what your plans are for Q2 2017! With more and more competitors in the market, Google has become more and more dynamic; it has taken different methods from discovery platforms such as Taboola or Outbrain, search results offering similarities like Facebook or Twitter when you like or follow a page and more. A couple of months back, Google rolled out a “people also ask” features, like in this example: So as you can see, we asked why the chicken crossed the road and we received three results of similar questions or similar riddles.…
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What’s behind Hootsuite’s acquisition of AdEspresso?

News and updates from the web, SEM & PPC, Social, ZEFO's Posts
Hey guys, It’s only a week till Valentine’s, so we hope you have all your creatives up and running to get your e-Commerce endeavors for 2017 up and running :-) We don’t know if you’ve heard, but Hootsuite, which offers a great way of automating your posting on social media as well as cross promotion, has acquired AdEspresso for an undisclosed amount of money. (Courtesy of TechCrunch) Why is this extraordinary? Since now Hootsuite has entered the self-serve game and would offer exclusive packages in terms of paid content. This is their way of combating both Adwords as well as Facebook Ads, in a market that is worth over $33 Billion. How would they achieve that? AdEspresso is a platform for advertising on both Facebook as well as Instagram, A-B…
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The Up, the Down and the Conspiracy Theor(ist)y

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey guys, It’s Monday again, almost February, getting closer to Valentine’s and its e-commerce predictions :-) Over the course of the weekend or so, Bing has declared they had a cool feature which allows marketers to import Adwords campaigns to Bing Ads without needing to recalibrate everything in accordance with Adwords. That is super cool. Let’s talk about the upside, downside and the conspiracy theory, as we all know you guys love these :-)   Upside Being able to import an Adwords campaign to Bing is a breath of fresh air, as it allows marketers to maximize their resources and spend less time on optimizing in accordance with something that’s already running and works perfectly. Here is an example of automated importing of running campaigns to Bing: This automated importing…
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Great (fire) wall of China!

News and updates from the web, SEM & PPC, SEO, Social
Hey guys, TGIF! But before we embark on the weekend, we do need to share some troubling news with you. Virtual Private Networks (VPNs) are a great tool for both marketers as well as savvy users: they allow us to get better prices based on virtual location instead of our real physical location, they allow us to stream content otherwise unavailable for us (like Netflix outside of selected countries) and allow us to even enter websites that are were not accessible for us, like many kinds of Chinese websites, beyond the “Great Firewall”. As a move of censorship by the Chinese government, it is now illegal to use VPNs and other “unauthorized means of communications” and as a result, the Chinese government has instated countermeasures that slow down some VPNs…
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(Privately) Sitting ducks

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey dudes and dudettes, Last Monday we talked about Qwant and how it will disrupt the way we perceive search engines; with its specific categories such as cars, social and more, Google and Bing should be on the lookout for sure. But Qwant didn’t invent this whole “we don’t store information about your past searches” policy - DuckDuckGo did. In general, DuckDuckGo was quite under the radar, being small and more of a niche kind of search engine. Since its inception in 2008, 10 billion searches were made. But it hit a major milestone last year, with 4 billion searches in 2016 alone (40% of all searches ever done in a single year - 433% increase in annual searches) - that is quite the record as no storing of information…
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Challenger has arrived for the reigning champion!

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
A couple of months back, we talked about DuckDuckGo and how privacy isn’t a bad word. It isn’t, and there is a new challenger if you haven’t heard yet from chic France - Qwant. Introduced in 2013, Qwant has made a huge impact, now having more than 20 millions monthly users in 30 different countries. In its tremendous 70% growth year-by-year in MAU, Qwant has established itself as a worthy contender to DuckDuckGo, which has reached a very nice milestone of 14 million searches in a single day. The main focus of Qwant, similarly to DuckDuckGo, is privacy. By privacy, it means that Qwant doesn’t collect data on its users and has gone as far as releasing its open source to third-party cyber security firms to confirm that it doesn’t…
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EU debunking the “Cookie Law”

SEM & PPC, SEO, ZEFO's Posts
Hey guys, Thank God It’s Friday! January is almost over, Christmas decorations are already packed, Valentine’s is only three weeks away - it seems 2017 is a really good year to be a marketer! Even more so! We don’t know if you’ve heard, but the EU is tackling the obscene “cookie law” as they understand that it has been a little too draconic. The initiative started back in 2012, when websites operating in the EU required users consent to show cookies, as users thought it violated their freedom to use websites without be peddled with goods. We mean, seriously, receive consent for any cookie on the website whatsoever? How many people actually click “yes” for every friggin’ thing on a website? So the EU has devised some new guidelines to…
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Bing My Valentine

SEM & PPC, SEO, ZEFO's Posts
Hey guys, February is just around the corner and you know what that means - Valentine’s Day. Some believe that Christmas sales do end on the 5th-8th of January, but they are wrong. Valentine’s day is a very big deal; in fact, 2016 was a very good year for Valentine’s Day sales as they amounted to a staggering $19.7 B in revenue alone. But who actually pays the big bucks? Probably married couples and engaged ones, correct? No, unmarried couples spend $107 on average while married ones spend around $96 - 11% difference. Ok, that’s cool but we are talking about couples which are what, 25% of the population? Again, wrong. Single people spend a lot of money on Valentine’s Day, mostly trying to get someone for it with men…
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Mid roll killed the Youtube stars

SEM & PPC, Social
Guest post by AJ Segal of Appenue Facebook has decided to take on Google’s Youtube head-to-head. Some marketers rejoice, others are concerned (especially the ones that make money off it), but the ones that should be most concerned are Youtube personalities. A couple of months ago, Twitter has decided to shut down Vine. Why? Twitter wasn’t seeing the revenue it hoped to see through the acquisition of Vine back in 2012, Twitter thought it could combat Youtube and other services by doing so - it was wrong. Vine was strong, don’t get me wrong but not even remotely as strong as Youtube. Youtube had more following and just didn’t need people to download an app so they could record themselves doing stuff. Yes, I know - what about Snapchat? Snapchat…
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