The King is dead, all hail the King!

News and updates from the web, SEO
It truly is amazing how trends come and go so quickly. A couple of years back, if your site wasn’t mobile friendly you would just see the same traffic; afterwards, Google started ranking websites according to their mobile adaptability. Sites that which weren’t mobile friendly enabled in mind were rebuilt or taken down and built with mobile in mind, as mobile rapidly grew to become a staple instead of just a complementary good. A year ago though, a new Google led project ensued called AMP, or Accelerated Mobile Pages. The main premise as we told you a couple of weeks ago was to naturally offer better mobile suitable content that loads fast and efficiently, thus receiving better engagement from users who had trouble waiting more than 3-5 seconds for a…
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Are your measurements correct?

SEO
You have done your research, you gained the proper insights and you have proven the worth of both yourself and SEO. But what if I told you that you are mismeasuring? Do you know how to fix such an issue? Up until 2012 (or more accurately, up until 2014), Classic Analytics ruled the web when it came to measure your organic website traffic. In 2013, Google offered people to upgrade to Universal Analytics easily and swiftly (whether you liked it or not). Classic vs. Universal The main difference between the two is how they track sessions. A session is described as a 30 minute window where user’s activities are logged in the system until timeout (unless you change it to a different time set). If an individual had been idle…
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Deus ex machina…?

News and updates from the web
In the last five years or so, automation has become an integral part of the marketer’s life; from programmatic ad bidding to automated responses and triggered emails - it’s everywhere and it’s here to stay. But, someone must stay accountable for the actions as last week’s post suggests, therefore effective SEO should be a mix of automation and human observed work. For example localization and distribution - many SaaS platforms can offer these, instead of trying and erring or otherwise spend precious manpower on getting relevant information on Yelp, 411.com or Local.com - you have a system that can do it. You can ensure that your content is centralized and stays relevant without needing someone on watch duty all the time - it does make your life easier. Social content…
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Why replacing your team isn’t smart

News and updates from the web, ZEFO's Posts
As kids, we the guys here at ZEFO always liked sci-fi movies; our personal favorites are the Terminator Franchise, especially the first and second one. We were always intrigued by Skynet, the gestalt intelligence antagonist who dreams of replacing humanity with sentient robotic elements. The notion, especially back in the cyberpunk 80s, was already well rounded and existent. It was a scary experience, where some people had recurring nightmares about machines taking over. These nightmares became a reality one day, for Facebook trending articles employees. Yes, Facebook, one of the most important pioneers of our time, has decided to replace their journalists in the Trending Topics division with an algorithm. Given, these aren’t robots, but an artificial intelligence algorithm that can replace people, is no laughing matter. Yes, we enjoy…
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Is privacy a bad word?

News and updates from the web, ZEFO's Posts
Facebook wants to serve you better, tailor made ads, based on your preferences. All is good and well, right? Well, the medium for serving these has changed - It’s Whatsapp(!) Yes, you heard it right - the messaging platform that claimed to protect your privacy and never let any advertisers approach you on it (and has also decided to serve any sponsored ads anywhere on the platform) has done the unthinkable and will start sharing your details with the Facebook family of companies (Facebook, Instagram, etc). (This isn’t the first time marketers and salesmen in general were trying to hack through Whatsapp [and other messaging services, for that matter] to get to relevant clients). Is it something that we actually want, though? For the advertiser, it’s heaven on earth: Access…
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Titanomachia and privacy

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
We all know the all powerful Google search engine. It’s like oxygen, we must breathe it. But, contrary to common belief, the world doesn’t revolve around Google. 32% of the world actually revolves around Bing. Bing is quite similar to Google, naturally as it has to offers relevant search results but the main difference is that you are actually rewarded for using Bing over Google. Yes, Microsoft “pays” people to use its search engine (and their new browser “Edge” as well). They don’t come out blatantly saying “we will pay you $X to use Bing”, but they give you all kinds of redeemable credits that you can use for rentals, coupons, etc. Given, that’s not the only reason someone would use a search engine but 33% of the market means…
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What do users want?

SEO, ZEFO's Posts
Back in 2000 there was this movie called “What women want” about a guy who gets electrocuted who wakes up able to read women’s minds and use this knowledge to get ahead with both women and in business. . Being able to read people’s minds has been a wish of the human race for ages, especially businessmen and politicians. Machine learning is the next best thing, with deep learning being implemented into search algorithms as a method of predicting what users actually meant. RankBrain is already doing it, by learning what specific users are actually looking for and offering results based on former searches a user has made; thus offering a better experience to the user. We all know that content is king, therefore entwining it with great experience and…
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How to up your SEO game with 3 relevant tools

SEO, ZEFO's Posts
When we approach SEO, we need to remember one thing - every keyword matters. This last year, Google has decided that the keyword planner would not be available for inactive accounts so we need to reinvent the wheel. Even if we pay Google, we won’t always get accurate numbers but only ranges without pinpoint accuracy. There are a number of free tools, freemium ones and paid. Each one claims to have the upper hand. We’re going to offer you guys three keyword planning tools, each one with its advantages and disadvantages: Ahrefs - This one is Eli Schwartz from SurveyMonkey’s favorite; a powerful tool that provides keyword ideas, alongside their field tested backlink reporting and organic traffic dashboards. Up: if you sign up for a paid version and cancel it,…
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Looking for a good lasagna, Facebook!

Social, ZEFO's Posts
Hey guys, Ever since Facebook has decided to wage a competition war against Google, we only benefit. This time it seems Facebook has decided to wage war against Yelp by offering a friend’s recommendation feature via its app. It is simple, when you ask for a recommendation for a good restaurant, hardware store, etc - you get recommendations based on your query and based on your friends’ recommendations; for example “looking for a good Italian restaurant in Soho” will produce recommendations from your friends about relevant restaurants in the area. The same could be used to find new beauty salons, hardware stores and more. A smart marketer should pay attention to these and try and get as many people that are related to people who liked one’s page to gain…
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About This Blog

ZEFO's Posts
We've been contemplating for a long time on wether we should open this blog or not... On the one hand it seems like everyone has a blog these days. On the other - we really love sharing our opinions and thoughts on digital marketing and listening to yours. So... welcome to our humble abode and if you are more of a social media preson you can also visit our Facebook page. In case you are wondering on what you will find in this blog, it's a little bit of everything you'll find posts on SEO, SMM, and SEM and right next to them general news on whats new in the online world it sounds like a lot of subjects but when we give our 2 cents on a certain subject…
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