Verified accounts or “how I got knighted”

SEO, Social, ZEFO's Posts
You probably noticed that both Twitter as well as Facebook (and other apps associated with it) had two classes of users: Regular Joes Lower Gentry (verified accounts) The narrative behind the verified accounts is to distinguish between official brands/sites and non-official (fan/fake) brands/sites. For example, if you would like to follow Katy Perry or The New York Times, you wouldn’t be interested in browsing through hundreds of fake pages that seem harmless but just aren’t the official page of that celebrity or brand. If you are an analyst for a social media based analytics company or some content writer, you wouldn’t be interested in a fake Bloomberg profile, now would you? Regular Joes can do pretty much everything, from Facebook Live to building their own brands on Facebook, to mention…
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Growth hacking on social media and how it can help your business

SEO, ZEFO's Posts
Guest post by AJ Segal of Appenue, branding and growth hacking expert   As a startup, you need to find new creative ways to gain more clients for your business, a known fact among the ones with very tight budgets. A startup has artistic freedom - a privilege most businesses lack. Being dynamic as a company that has yet to solidify any corporate culture or a set marketing strategy, you need to invent the wheel on a daily basis to grow your business exponentially, before your funds are exhausted. You need to understand how you should utilize different platforms to your advantage and create a perfect product or service that offers value, over another copycat that on first sight shows no signs of innovity. You should learn what your competitors…
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Google My Business – the best free Customer Intelligence Tool!

SEO, Social
Google has decided to completely replace Yellow Pages with its Google My Business service. Yes, we did summarize and surmise that using this service would be most beneficial for your business, especially knowing what time your competitors are busy to attract their clients to you and how to beat the big boys by being ranked higher on local search results. Now we would like to get our point across on two main features: GMB notifications GMB chat GMB notifications are quite straightforward: you receive notifications when users post photos of your business (so make sure you are tidy), when they post comments and reviews on your business (so be alert), reminders to keep your listing up to date (should be done every couple of months if there are frequent changes…
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Who would win the Messenger Wars?

Social
A couple months back, Facebook transitioned their Messenger from an app that is Nice To Have to a Must Have by simply forcing users to download and use the app if they wanted to message their friends on mobile. This transition has positioned Facebook Messenger as the second most popular messaging app (second only to Facebook’s recently acquired WhatsApp). Naturally, as Facebook owns both apps, it has positioned Facebook as the reigning champion, outranking the competition in both popularity as well as quantity; by using a crude tactic, Facebook has actually manipulated statistics and positioned itself as the #1 messaging  app provider in the world. Considering the fact that there was not a mass abandonment of WhatsApp ever since the change to its privacy policy, Facebook will continue dominating this…
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Outrank the competition as easy as 1, 2, 3

SEO
Since 2014, Google Pigeon has made our lives easier. The algorithm, which crawls geoposition of users (mostly via mobile), is the perfect way for marketers to show up in local results. If you are a restaurant, a supermarket or even a gym, showing up in “gym nyc” or “restaurant 5th avenue, nyc” ranking high is perfect. But, how exactly do you do that? This is where Google My Business comes in - If you add your business details such as address, the area which you cater, phone number, photos, etc - you could rank higher on search results among people who are looking for local businesses. Whether you are a restaurant, retailer or other, you could benefit immensely from using this feature which is basically a turnkey solution to SEO…
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How to utilize live data to gain the upper hand

News and updates from the web
Google really is great; it adds cool features all the time which is absolutely wonderful.   Recently Google added a busy hours feature to Adwords, which is a fantastic way for retailers or small business owners to let their clients know when they are super busy and when their customers should schedule a time to arrive. [caption id="" align="alignnone" width="455"] Restaurant "rush hour"[/caption]   But there is a hidden value here: this gives other businesses brilliant business intelligence, as they could find out what their competitors are doing, when they are busy and when they are not and schedule a good time where they could win over their competitors’ audience by offering a better deal when their competitors are busy. [caption id="" align="alignnone" width="519"] Supermarket tide & low[/caption]   This…
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It’s not the size, but the way you use it

Social
About 18 months ago or so, Facebook released a product called “Facebook Analytics for Apps” - a sort of metrics based tool to show SEO style analytics for Facebook apps or at least ones that the Facebook SDK is installed upon them (including the Facebook tracking pixel). The main premises was to measure performance in app to know what to change in terms of UX/UI and naturally see how well your app has performed financially (for example how many people shared their leaderboards on Facebook or invited people to play Candy Crush Soda in order for them to get points, thus pushing new clientele without spending a dime on advertising). Caveat: websites that have been connected to the apps had to be measured via other tools to see how well…
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Trump or Hillary? Google already knows who would become the next president of the United States…

News and updates from the web
Google Trends had already predicted virus outbreaks and economic collapses in the past, as well as accurately predicting the identity of the winning candidates in the last three US presidential elections. Whether you like him or not - Donald Trump has reached the final stretch of the US presidential race. What are his real chances of actually winning? Let’s see what Google Trends, Google’s search analysis tool has to say. In case you’re not already familiar with it, Google Trends is one of Google’s more interesting tools, it allows users to graphically view the amount of time a certain phrase was searched for on Google’s Search Engine within certain time periods in comparison to the total search volume. This information can be used to discover some interesting findings; Google Trends…
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Revolution is my name!

News and updates from the web
It is amazing how we live our lives in accordance with what others tell us. The more nonconformist we believe we are, the less likely it would turn into reality. Back in the day, mobile phones (and mobile devices for that matter) served as secondary tools with which we could communicate with one another when we are out of the house. Today, mobile phones and mobile devices such as tablets are completely replacing desktop devices and render them completely obsolete. If you watch sci-fi movies, none of them has actually depicted the mobile world as the preferred method of data consumption; it always was some kind of supercomputer with which the protagonist would gain valuable information about the bad guys so he could catch them in the act while wearing…
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Don’t Imitate – Syndicate!

SEO
We SEO marketers know what engaged people like. It brings us joy to see them sharing our content amongst their friends and getting a nice note from someone else mentioning you is fantastic; but are we seeing the results we are actually looking for? One thing marketers usually do is have a blog and send a newsletter to followers to check out new entries. If it has grown an audience, people do it as frequently as possible; but what if we are still taking our baby steps? This is where content syndication comes in handy. In general, content syndication means that I distribute (or publish) my work on different third party sites, such as having a blog and posting an excerpt of it on Linkedin or Medium. Naturally, that is…
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