Life’s a rollercoaster (or is it a carousel?)

News and updates from the web, SEO, ZEFO's Posts
Hey guys, As Valentine’s Day approaches us, we see more and more ways for Google (and other search engines) to lure us to use their engine over others. Bing has recently started offering dynamic ads to enhance the way we as marketers as well as our audience, perceive adverts online. It works wonderfully, but what about organic search? Google now offers a cool, carousel search to try and expand one’s search when searching a particular term to accommodate for related terms. For example, we wrote “baby clothes”. This carousel is a nice one, but not too smart yet, as you can see by the results: The only thing that was related (at least by looks alone) was the infant bodysuit. So the user interface isn’t amazing, but it’s a start.…
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Is it indexed or not?

News and updates from the web, SEO, ZEFO's Posts
Hey guys, Last Sunday night we had our cool meetup about ASO and SEO for mobile; thank you all for attending, you can see the photos and videos (in Hebrew) on our Facebook page. The turn up wasn’t bad, and people were engaged in the theme - which is always a good thing. The same goes to Google’s indexing of your pages and generally, your content. The cracking of this mystery always alludes webmasters and the use of Python scripts is against Google’s policy, which prompted this response from Gary Illyes: There are other alternatives based on Google sheets such as this one but with similar results that lack real confidence level, as well as prompting responses such as this one: Ok, but a webmaster should know what is indexed…
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The Up, the Down and the Conspiracy Theor(ist)y

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey guys, It’s Monday again, almost February, getting closer to Valentine’s and its e-commerce predictions :-) Over the course of the weekend or so, Bing has declared they had a cool feature which allows marketers to import Adwords campaigns to Bing Ads without needing to recalibrate everything in accordance with Adwords. That is super cool. Let’s talk about the upside, downside and the conspiracy theory, as we all know you guys love these :-)   Upside Being able to import an Adwords campaign to Bing is a breath of fresh air, as it allows marketers to maximize their resources and spend less time on optimizing in accordance with something that’s already running and works perfectly. Here is an example of automated importing of running campaigns to Bing: This automated importing…
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Great (fire) wall of China!

News and updates from the web, SEM & PPC, SEO, Social
Hey guys, TGIF! But before we embark on the weekend, we do need to share some troubling news with you. Virtual Private Networks (VPNs) are a great tool for both marketers as well as savvy users: they allow us to get better prices based on virtual location instead of our real physical location, they allow us to stream content otherwise unavailable for us (like Netflix outside of selected countries) and allow us to even enter websites that are were not accessible for us, like many kinds of Chinese websites, beyond the “Great Firewall”. As a move of censorship by the Chinese government, it is now illegal to use VPNs and other “unauthorized means of communications” and as a result, the Chinese government has instated countermeasures that slow down some VPNs…
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(Privately) Sitting ducks

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey dudes and dudettes, Last Monday we talked about Qwant and how it will disrupt the way we perceive search engines; with its specific categories such as cars, social and more, Google and Bing should be on the lookout for sure. But Qwant didn’t invent this whole “we don’t store information about your past searches” policy - DuckDuckGo did. In general, DuckDuckGo was quite under the radar, being small and more of a niche kind of search engine. Since its inception in 2008, 10 billion searches were made. But it hit a major milestone last year, with 4 billion searches in 2016 alone (40% of all searches ever done in a single year - 433% increase in annual searches) - that is quite the record as no storing of information…
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Challenger has arrived for the reigning champion!

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
A couple of months back, we talked about DuckDuckGo and how privacy isn’t a bad word. It isn’t, and there is a new challenger if you haven’t heard yet from chic France - Qwant. Introduced in 2013, Qwant has made a huge impact, now having more than 20 millions monthly users in 30 different countries. In its tremendous 70% growth year-by-year in MAU, Qwant has established itself as a worthy contender to DuckDuckGo, which has reached a very nice milestone of 14 million searches in a single day. The main focus of Qwant, similarly to DuckDuckGo, is privacy. By privacy, it means that Qwant doesn’t collect data on its users and has gone as far as releasing its open source to third-party cyber security firms to confirm that it doesn’t…
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Marketing automation and you

News and updates from the web, SEO
Hey peeps, Hope you enjoyed these twelve days and had time to recharge your batteries. Now it’s time to commute back to the office in brisk mornings, avoiding icy roads and trying to not be buried under 10 feet of snow. Last Wednesday we were discussing the marketing cloud in particular, and the future of marketing in general.   Recap It is predicted that by 2018 (next year that is) spending on marketing cloud services would exceed $30 B, which is a remarkable number. The disruption by some is as large as the dotcom boom, meaning that the impact would be colossal. But again, what is marketing automation and Marketing as a Service (MaaS)? How does one benefit from using it?   Marketing automation and MaaS Marketing automation, particularly marketing…
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Marketing cloud and disruption

News and updates from the web, SEO
Hey guys, 2017 has started and with it we receive winds of change. There are new indices to follow, there are programs shutting down and in general the world is even more marketing oriented since so many services are given to users for free. A couple years ago a new initiative emerged, called “marketing clouds”. A marketing cloud is essentially a set of tools to automate marketing on various platforms, to offer small time agencies and business owners to combat larger SMBs and enterprises that dominate the digital marketing world. The marketing cloud offers solutions in email marketing, social media management, analytics, metrics, overall business intelligence for the business, cross-promotion tools - you name it. The approach is called by CMOs CDAMA: Content, Data, Analytics, Marketing and Administration. This approach…
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e-Commerce for dummies or “how to reduce cart abandonment!”

News and updates from the web, SEO
Hey guys, Happy New Year! Hope you had a blast, drank some water with your alcohol to avoid that nasty hangover in the morning! If you hadn’t and you woke up and feel like someone is hammering into your brain, at least we hope you had the chance to kiss someone at midnight, to embark on the 2017 journey! 2016, especially Black Friday and the whole Christmas season, has been a blast for ecommerce (especially on mobile, where it has surpassed desktop for the first time in five years!): booming sales, great content to deliver and overall - great revenue. But there is one problem that always persists, and that is Cart Abandonment. To those of you who aren’t familiar with the term, Cart Abandonment is the same as leaving…
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Alone in the dark – Google’s version

News and updates from the web, SEM & PPC, SEO
As a market leader, Google wishes to stay on top of things and to update its products and services regularly so when we heard that Google has decided to update its Google Search Console reports for both AMP as well as Rich Cards, it came to us as no surprise. To those of you who aren’t familiar with Rich Cards, they are a way to better display information visually, such as here: The report itself for Rich Cards is based on a stacked chart where the top pile shows you the sum of errors or recommendations and measures to be taken on your site, with the second layer showing the critical and noncritical errors for the selected card type and the third and last layer shows all pages affected by…
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