Do you feel secure?

News and updates from the web, SEO, ZEFO's Posts
Hey guys, Sunday funday! But, before we delve into euphoria: is our traffic safe? Hacking in general is a huge concern, in a market that will be worth $2 Trillion by 2019. One way to encrypt your traffic was to implement SSL certificates on websites, but not all certificates were created equal. As business owners, we must protect the identity of our customers, ergo we need to implement intricate means of security such as protected servers, protected clouds, SSL certified channels and compartmentalize as well as classify different types of users. Ok, but many users ignore the “not secure channel” warning True, but Google and others always assume that “The Lord preserveth the simple” (Psalms 116:6), ergo they must make sure that traffic is protected, and strongarm website owners to…
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Vimeo goes 360°

News and updates from the web, SEO, Social, ZEFO's Posts
Hey guys, We started a whole new week! Last week we had quite a few subjects to talk about, from the merging of Google Site Search with the Custom Search Engine, to OpenGraph metatags on social and their effect on overall SEO in the long run and finished with the new Google update, now called “The Fred Update”, after Gary Illyes’s fish, Fred. Two weeks ago we also talked about Youtube coming to the TV, a way to combat cable television and a direct competitor - DirecTV. Today we are going to discuss Vimeo’s declaration of war on both Facebook as well as Youtube - by offering 360° videos on the platform. This doesn’t come to us as a surprise, as 360° is the future of video as well as…
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Beware the Update of March

News and updates from the web, SEO, ZEFO's Posts
Hey guys, TGIF! We are approaching the middle of the month, and since it is March, The Ides are at hand. Apparently there was a change to the Google algorithm, although Google has decided to not disclose which changes were made and did not confirm (nor deny) there was any to begin with. Gary Illyes just said that Google is constantly updating the algorithm, ergo we cannot be really sure as to what had happened. The update is now called the Fred Update, named after Gary’s fish Fred. If we use heuristics for this, we can surmise that the update was a link quality one over a content quality one. Which means the black hat community of SEO is the one to shiver in its boots, as WebmasterWorld as well…
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What DMOZ’s closure means for all of us

News and updates from the web, SEO
Hey peeps, We have started a whole new month! Springtime is approaching, and flowers again will be in bloom. Springtime is also time for renaissance, rejuvenation and meditating about the future. This time we will talk about something ancient, some of you who were born later than 1990 or so could remember - a time where humans, not machines, curated the internet. DMOZ was an open directory project run by volunteers that was made to list all relevant websites on the internet. It was so relevant back in the day, that Google used it as a ranking factor. DMOZ’s history starts in 1998, the day of its inception. It was a volunteer’s answer to Yahoo listing directory, that grew too powerful and intricate for websites to actually be listed on.…
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What’s going on with Google’s Featured Answers?

News and updates from the web, SEO
Hey guys, We started a whole new month! Last month we had a couple of interesting things: We had Valentine’s Day We had Google replacing its solid green ad label to a green outlined one We found out that Google’s Featured Answers shouldn’t be featured in the first place What does that mean? Apparently, if you had searched “US Presidents that were in the KKK” you would receive presidents that had inconclusive evidence against that were in the KKK. These are just rumors with no factual basis, and still they were featured: Yes, naturally people shouldn’t believe everything they read, but that is exactly why fake news were so popular up until a couple of months back - because people do believe in what they read online. If only this…
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The return of the Emoji

News and updates from the web, SEM & PPC, SEO, Social, ZEFO's Posts
Hey guys, Back in 2015, Emojis had dropped out of fashion and kicked off Google search results in terms of desktop SEO. But Google has recently decided to put them back on. The reason? Some say it’s a bug. We wouldn’t be surprised, as last Wednesday we talked about Google releasing outdated warnings about Wordpress and Joomla sites, which made developers shake in their pants. Google did raise a couple of red flags there, with old Google Index caches surfacing all of a sudden, which sent hundreds of developers to check that their sites haven’t been affected with mass defacements. But, what if it’s not a bug? What if Google is trying something out? Could it be because of social media? Social media do possess more and more of a…
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Why is Google warning us only now?

News and updates from the web, SEO, ZEFO's Posts
Hey guys, It’s a known fact that Google is a market leader, producing only the best innovations to hit the market, setting the tone for indexing, dominating the markets in terms of search and more. But what happens when even such a giant sends outdated warnings? This has happened a week ago, with Wordpress and Joomla users receiving warnings that their software is outdated, when new updates by Wordpress and Joomla had already hit the markets months before. The tags that were generated also seemed outdated, based on the Google Index’s old cache that the tags originated from, which raised a major concern around the Wordpress and Joomla communities. The first question that arose by the community was “why are we only knowing this now?” which sent hundreds of programmers…
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Google dukes it out with the Bushido code

News and updates from the web, SEO, ZEFO's Posts
Hey guys, We are certain you all remember old Kurosawa movies from the 50s and 60s, where Samurais obeyed the bidding of their master, and committed seppuku (known to most Westerners as “hara-kiri”) if they failed their master which was a great dishonor, similar to Romans or Greek falling on their swords to avoid exile or execution, but not for the same reasons naturally. Although the Samurai period is over, with the last Samurais committing mass suicides after the Japanese Surrender in World War II, the honor code in Japanese society (Bushido) lives on and so is the committing of suicide when one has dishonored one’s family or clan; prevalent among students of all ages who fail to produce results expected by their parents. This raised huge concern among Google…
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Minority Report – Google’s version

News and updates from the web, SEO
Hey guys, A new week will soon start, Valentine's Day is this Tuesday and we do hope on it you will be cuddling with your significant other under the blanket, sipping some hot chocolate with baby marshmallows or taking the fancy road with chocolates, flowers and a Champagne dinner (don’t forget there are brands of Champagne not as expensive as Dom Pérignon). We hope your SEO efforts were fruitful in producing you exposure and traction; we also hope they were supportive of your campaigns for this wonderful day, all about love, sharing, giving and receiving. Let’s go to our main event, now shall we? Google is testing a new way to report offensive autocomplete on its search engine, and you can file a report here. We could all agree that…
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What’s behind Hootsuite’s acquisition of AdEspresso?

News and updates from the web, SEM & PPC, Social, ZEFO's Posts
Hey guys, It’s only a week till Valentine’s, so we hope you have all your creatives up and running to get your e-Commerce endeavors for 2017 up and running :-) We don’t know if you’ve heard, but Hootsuite, which offers a great way of automating your posting on social media as well as cross promotion, has acquired AdEspresso for an undisclosed amount of money. (Courtesy of TechCrunch) Why is this extraordinary? Since now Hootsuite has entered the self-serve game and would offer exclusive packages in terms of paid content. This is their way of combating both Adwords as well as Facebook Ads, in a market that is worth over $33 Billion. How would they achieve that? AdEspresso is a platform for advertising on both Facebook as well as Instagram, A-B…
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