Marketing cloud and disruption

News and updates from the web, SEO
Hey guys, 2017 has started and with it we receive winds of change. There are new indices to follow, there are programs shutting down and in general the world is even more marketing oriented since so many services are given to users for free. A couple years ago a new initiative emerged, called “marketing clouds”. A marketing cloud is essentially a set of tools to automate marketing on various platforms, to offer small time agencies and business owners to combat larger SMBs and enterprises that dominate the digital marketing world. The marketing cloud offers solutions in email marketing, social media management, analytics, metrics, overall business intelligence for the business, cross-promotion tools - you name it. The approach is called by CMOs CDAMA: Content, Data, Analytics, Marketing and Administration. This approach…
Read More

e-Commerce for dummies or “how to reduce cart abandonment!”

News and updates from the web, SEO
Hey guys, Happy New Year! Hope you had a blast, drank some water with your alcohol to avoid that nasty hangover in the morning! If you hadn’t and you woke up and feel like someone is hammering into your brain, at least we hope you had the chance to kiss someone at midnight, to embark on the 2017 journey! 2016, especially Black Friday and the whole Christmas season, has been a blast for ecommerce (especially on mobile, where it has surpassed desktop for the first time in five years!): booming sales, great content to deliver and overall - great revenue. But there is one problem that always persists, and that is Cart Abandonment. To those of you who aren’t familiar with the term, Cart Abandonment is the same as leaving…
Read More