The Up, the Down and the Conspiracy Theor(ist)y

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey guys, It’s Monday again, almost February, getting closer to Valentine’s and its e-commerce predictions :-) Over the course of the weekend or so, Bing has declared they had a cool feature which allows marketers to import Adwords campaigns to Bing Ads without needing to recalibrate everything in accordance with Adwords. That is super cool. Let’s talk about the upside, downside and the conspiracy theory, as we all know you guys love these :-)   Upside Being able to import an Adwords campaign to Bing is a breath of fresh air, as it allows marketers to maximize their resources and spend less time on optimizing in accordance with something that’s already running and works perfectly. Here is an example of automated importing of running campaigns to Bing: This automated importing…
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Great (fire) wall of China!

News and updates from the web, SEM & PPC, SEO, Social
Hey guys, TGIF! But before we embark on the weekend, we do need to share some troubling news with you. Virtual Private Networks (VPNs) are a great tool for both marketers as well as savvy users: they allow us to get better prices based on virtual location instead of our real physical location, they allow us to stream content otherwise unavailable for us (like Netflix outside of selected countries) and allow us to even enter websites that are were not accessible for us, like many kinds of Chinese websites, beyond the “Great Firewall”. As a move of censorship by the Chinese government, it is now illegal to use VPNs and other “unauthorized means of communications” and as a result, the Chinese government has instated countermeasures that slow down some VPNs…
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(Privately) Sitting ducks

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
Hey dudes and dudettes, Last Monday we talked about Qwant and how it will disrupt the way we perceive search engines; with its specific categories such as cars, social and more, Google and Bing should be on the lookout for sure. But Qwant didn’t invent this whole “we don’t store information about your past searches” policy - DuckDuckGo did. In general, DuckDuckGo was quite under the radar, being small and more of a niche kind of search engine. Since its inception in 2008, 10 billion searches were made. But it hit a major milestone last year, with 4 billion searches in 2016 alone (40% of all searches ever done in a single year - 433% increase in annual searches) - that is quite the record as no storing of information…
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Challenger has arrived for the reigning champion!

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
A couple of months back, we talked about DuckDuckGo and how privacy isn’t a bad word. It isn’t, and there is a new challenger if you haven’t heard yet from chic France - Qwant. Introduced in 2013, Qwant has made a huge impact, now having more than 20 millions monthly users in 30 different countries. In its tremendous 70% growth year-by-year in MAU, Qwant has established itself as a worthy contender to DuckDuckGo, which has reached a very nice milestone of 14 million searches in a single day. The main focus of Qwant, similarly to DuckDuckGo, is privacy. By privacy, it means that Qwant doesn’t collect data on its users and has gone as far as releasing its open source to third-party cyber security firms to confirm that it doesn’t…
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EU debunking the “Cookie Law”

SEM & PPC, SEO, ZEFO's Posts
Hey guys, Thank God It’s Friday! January is almost over, Christmas decorations are already packed, Valentine’s is only three weeks away - it seems 2017 is a really good year to be a marketer! Even more so! We don’t know if you’ve heard, but the EU is tackling the obscene “cookie law” as they understand that it has been a little too draconic. The initiative started back in 2012, when websites operating in the EU required users consent to show cookies, as users thought it violated their freedom to use websites without be peddled with goods. We mean, seriously, receive consent for any cookie on the website whatsoever? How many people actually click “yes” for every friggin’ thing on a website? So the EU has devised some new guidelines to…
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We have unlocked the riddle of crawling!

SEO, ZEFO's Posts
Hey guys, Hope you enjoyed our last entry about Valentine’s Day predictions, we love giving you guys these perks from time to time :-) We say yes, but you need to understand what really matters and which things could be disregarded. Gary Illyes of Google has written this blog entry about the Googlebot crawling and how it actually works. As we all know, the bot works on a budget, which means that the more clutter, spam and irrelevant content we may have on our website - the slower the crawling process. What we understand is simple: If I have a lower crawling budget, any change made to the website would be updated in index at a slower pace (if it all) which means that no matter how we tweak our…
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Bing My Valentine

SEM & PPC, SEO, ZEFO's Posts
Hey guys, February is just around the corner and you know what that means - Valentine’s Day. Some believe that Christmas sales do end on the 5th-8th of January, but they are wrong. Valentine’s day is a very big deal; in fact, 2016 was a very good year for Valentine’s Day sales as they amounted to a staggering $19.7 B in revenue alone. But who actually pays the big bucks? Probably married couples and engaged ones, correct? No, unmarried couples spend $107 on average while married ones spend around $96 - 11% difference. Ok, that’s cool but we are talking about couples which are what, 25% of the population? Again, wrong. Single people spend a lot of money on Valentine’s Day, mostly trying to get someone for it with men…
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Mid roll killed the Youtube stars

SEM & PPC, Social
Guest post by AJ Segal of Appenue Facebook has decided to take on Google’s Youtube head-to-head. Some marketers rejoice, others are concerned (especially the ones that make money off it), but the ones that should be most concerned are Youtube personalities. A couple of months ago, Twitter has decided to shut down Vine. Why? Twitter wasn’t seeing the revenue it hoped to see through the acquisition of Vine back in 2012, Twitter thought it could combat Youtube and other services by doing so - it was wrong. Vine was strong, don’t get me wrong but not even remotely as strong as Youtube. Youtube had more following and just didn’t need people to download an app so they could record themselves doing stuff. Yes, I know - what about Snapchat? Snapchat…
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Two-Part Tariff (TPT) – Google Style

SEM & PPC, SEO, ZEFO's Posts
Hey guys, A new week, and new thoughts! As part of Google and Facebook’s ongoing titanomachy, ads have served as the main ammunition where online real estate served as the battleground. Up until a few years back, there wasn’t a real difference between spreading the word on Facebook or spreading it on Google albeit Google reaching more potential customers. The difference is that Facebook also offered engaging clickbaits in the form of photos, so a smart marketer could create more potential leads using something Google has discarded completely. The segmentation per device (desktop/mobile) helped fuel the fire a little more, where both Google and Facebook fought over every single user that could be converted into a client. In the huge market of gambling, mortgage, insurance and the likes, Google still…
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Marketing automation and you

News and updates from the web, SEO
Hey peeps, Hope you enjoyed these twelve days and had time to recharge your batteries. Now it’s time to commute back to the office in brisk mornings, avoiding icy roads and trying to not be buried under 10 feet of snow. Last Wednesday we were discussing the marketing cloud in particular, and the future of marketing in general.   Recap It is predicted that by 2018 (next year that is) spending on marketing cloud services would exceed $30 B, which is a remarkable number. The disruption by some is as large as the dotcom boom, meaning that the impact would be colossal. But again, what is marketing automation and Marketing as a Service (MaaS)? How does one benefit from using it?   Marketing automation and MaaS Marketing automation, particularly marketing…
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