Growth hacking on social media and how it can help your business

SEO, ZEFO's Posts
Guest post by AJ Segal of Appenue, branding and growth hacking expert   As a startup, you need to find new creative ways to gain more clients for your business, a known fact among the ones with very tight budgets. A startup has artistic freedom - a privilege most businesses lack. Being dynamic as a company that has yet to solidify any corporate culture or a set marketing strategy, you need to invent the wheel on a daily basis to grow your business exponentially, before your funds are exhausted. You need to understand how you should utilize different platforms to your advantage and create a perfect product or service that offers value, over another copycat that on first sight shows no signs of innovity. You should learn what your competitors…
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Google My Business – the best free Customer Intelligence Tool!

SEO, Social
Google has decided to completely replace Yellow Pages with its Google My Business service. Yes, we did summarize and surmise that using this service would be most beneficial for your business, especially knowing what time your competitors are busy to attract their clients to you and how to beat the big boys by being ranked higher on local search results. Now we would like to get our point across on two main features: GMB notifications GMB chat GMB notifications are quite straightforward: you receive notifications when users post photos of your business (so make sure you are tidy), when they post comments and reviews on your business (so be alert), reminders to keep your listing up to date (should be done every couple of months if there are frequent changes…
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Who would win the Messenger Wars?

A couple months back, Facebook transitioned their Messenger from an app that is Nice To Have to a Must Have by simply forcing users to download and use the app if they wanted to message their friends on mobile. This transition has positioned Facebook Messenger as the second most popular messaging app (second only to Facebook’s recently acquired WhatsApp). Naturally, as Facebook owns both apps, it has positioned Facebook as the reigning champion, outranking the competition in both popularity as well as quantity; by using a crude tactic, Facebook has actually manipulated statistics and positioned itself as the #1 messaging  app provider in the world. Considering the fact that there was not a mass abandonment of WhatsApp ever since the change to its privacy policy, Facebook will continue dominating this…
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