Is privacy a bad word?

News and updates from the web, ZEFO's Posts
Facebook wants to serve you better, tailor made ads, based on your preferences. All is good and well, right? Well, the medium for serving these has changed - It’s Whatsapp(!) Yes, you heard it right - the messaging platform that claimed to protect your privacy and never let any advertisers approach you on it (and has also decided to serve any sponsored ads anywhere on the platform) has done the unthinkable and will start sharing your details with the Facebook family of companies (Facebook, Instagram, etc). (This isn’t the first time marketers and salesmen in general were trying to hack through Whatsapp [and other messaging services, for that matter] to get to relevant clients). Is it something that we actually want, though? For the advertiser, it’s heaven on earth: Access…
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Titanomachia and privacy

News and updates from the web, SEM & PPC, SEO, ZEFO's Posts
We all know the all powerful Google search engine. It’s like oxygen, we must breathe it. But, contrary to common belief, the world doesn’t revolve around Google. 32% of the world actually revolves around Bing. Bing is quite similar to Google, naturally as it has to offers relevant search results but the main difference is that you are actually rewarded for using Bing over Google. Yes, Microsoft “pays” people to use its search engine (and their new browser “Edge” as well). They don’t come out blatantly saying “we will pay you $X to use Bing”, but they give you all kinds of redeemable credits that you can use for rentals, coupons, etc. Given, that’s not the only reason someone would use a search engine but 33% of the market means…
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What do users want?

SEO, ZEFO's Posts
Back in 2000 there was this movie called “What women want” about a guy who gets electrocuted who wakes up able to read women’s minds and use this knowledge to get ahead with both women and in business. . Being able to read people’s minds has been a wish of the human race for ages, especially businessmen and politicians. Machine learning is the next best thing, with deep learning being implemented into search algorithms as a method of predicting what users actually meant. RankBrain is already doing it, by learning what specific users are actually looking for and offering results based on former searches a user has made; thus offering a better experience to the user. We all know that content is king, therefore entwining it with great experience and…
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How to up your SEO game with 3 relevant tools

SEO, ZEFO's Posts
When we approach SEO, we need to remember one thing - every keyword matters. This last year, Google has decided that the keyword planner would not be available for inactive accounts so we need to reinvent the wheel. Even if we pay Google, we won’t always get accurate numbers but only ranges without pinpoint accuracy. There are a number of free tools, freemium ones and paid. Each one claims to have the upper hand. We’re going to offer you guys three keyword planning tools, each one with its advantages and disadvantages: Ahrefs - This one is Eli Schwartz from SurveyMonkey’s favorite; a powerful tool that provides keyword ideas, alongside their field tested backlink reporting and organic traffic dashboards. Up: if you sign up for a paid version and cancel it,…
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