We all know the all powerful Google search engine. It’s like oxygen, we must breathe it.
But, contrary to common belief, the world doesn’t revolve around Google.
32% of the world actually revolves around Bing.
Bing is quite similar to Google, naturally as it has to offers relevant search results but the main difference is that you are actually rewarded for using Bing over Google.
Yes, Microsoft “pays” people to use its search engine (and their new browser “Edge” as well). They don’t come out blatantly saying “we will pay you $X to use Bing”, but they give you all kinds of redeemable credits that you can use for rentals, coupons, etc.
Given, that’s not the only reason someone would use a search engine but 33% of the market means that some people prefer Bing over Google and if you aren’t relevant in that market as well, you aren’t relevant at all.
Another search engine that might be obscure to some of us is DuckduckGo, based on the popular children’s game of the same name.
Duckduckgo’s approach is different than the other titans by claiming to protect your privacy. It doesn’t store your data, it doesn’t pinpoint your location, it doesn’t manipulate data to show you search returns based on former searches you have made which is perfect for people who hate the Big Brother feel they get from Google and Bing.
An interesting feature that I have come across is “Bangs”; these let you search for a certain word on a certain website. For example, if I’m looking for a denim pants on Amazon, I can just type “!a
See you next time, peeps – be sure to like our page and pay us a visit at zefo.com to learn more about we can do for you 🙂