Outrank the competition as easy as 1, 2, 3

SEO
Since 2014, Google Pigeon has made our lives easier. The algorithm, which crawls geoposition of users (mostly via mobile), is the perfect way for marketers to show up in local results. If you are a restaurant, a supermarket or even a gym, showing up in “gym nyc” or “restaurant 5th avenue, nyc” ranking high is perfect. But, how exactly do you do that? This is where Google My Business comes in - If you add your business details such as address, the area which you cater, phone number, photos, etc - you could rank higher on search results among people who are looking for local businesses. Whether you are a restaurant, retailer or other, you could benefit immensely from using this feature which is basically a turnkey solution to SEO…
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How to utilize live data to gain the upper hand

News and updates from the web
Google really is great; it adds cool features all the time which is absolutely wonderful.   Recently Google added a busy hours feature to Adwords, which is a fantastic way for retailers or small business owners to let their clients know when they are super busy and when their customers should schedule a time to arrive. [caption id="" align="alignnone" width="455"] Restaurant "rush hour"[/caption]   But there is a hidden value here: this gives other businesses brilliant business intelligence, as they could find out what their competitors are doing, when they are busy and when they are not and schedule a good time where they could win over their competitors’ audience by offering a better deal when their competitors are busy. [caption id="" align="alignnone" width="519"] Supermarket tide & low[/caption]   This…
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It’s not the size, but the way you use it

Social
About 18 months ago or so, Facebook released a product called “Facebook Analytics for Apps” - a sort of metrics based tool to show SEO style analytics for Facebook apps or at least ones that the Facebook SDK is installed upon them (including the Facebook tracking pixel). The main premises was to measure performance in app to know what to change in terms of UX/UI and naturally see how well your app has performed financially (for example how many people shared their leaderboards on Facebook or invited people to play Candy Crush Soda in order for them to get points, thus pushing new clientele without spending a dime on advertising). Caveat: websites that have been connected to the apps had to be measured via other tools to see how well…
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Trump or Hillary? Google already knows who would become the next president of the United States…

News and updates from the web
Google Trends had already predicted virus outbreaks and economic collapses in the past, as well as accurately predicting the identity of the winning candidates in the last three US presidential elections. Whether you like him or not - Donald Trump has reached the final stretch of the US presidential race. What are his real chances of actually winning? Let’s see what Google Trends, Google’s search analysis tool has to say. In case you’re not already familiar with it, Google Trends is one of Google’s more interesting tools, it allows users to graphically view the amount of time a certain phrase was searched for on Google’s Search Engine within certain time periods in comparison to the total search volume. This information can be used to discover some interesting findings; Google Trends…
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Revolution is my name!

News and updates from the web
It is amazing how we live our lives in accordance with what others tell us. The more nonconformist we believe we are, the less likely it would turn into reality. Back in the day, mobile phones (and mobile devices for that matter) served as secondary tools with which we could communicate with one another when we are out of the house. Today, mobile phones and mobile devices such as tablets are completely replacing desktop devices and render them completely obsolete. If you watch sci-fi movies, none of them has actually depicted the mobile world as the preferred method of data consumption; it always was some kind of supercomputer with which the protagonist would gain valuable information about the bad guys so he could catch them in the act while wearing…
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Don’t Imitate – Syndicate!

SEO
We SEO marketers know what engaged people like. It brings us joy to see them sharing our content amongst their friends and getting a nice note from someone else mentioning you is fantastic; but are we seeing the results we are actually looking for? One thing marketers usually do is have a blog and send a newsletter to followers to check out new entries. If it has grown an audience, people do it as frequently as possible; but what if we are still taking our baby steps? This is where content syndication comes in handy. In general, content syndication means that I distribute (or publish) my work on different third party sites, such as having a blog and posting an excerpt of it on Linkedin or Medium. Naturally, that is…
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The King is dead, all hail the King!

News and updates from the web, SEO
It truly is amazing how trends come and go so quickly. A couple of years back, if your site wasn’t mobile friendly you would just see the same traffic; afterwards, Google started ranking websites according to their mobile adaptability. Sites that which weren’t mobile friendly enabled in mind were rebuilt or taken down and built with mobile in mind, as mobile rapidly grew to become a staple instead of just a complementary good. A year ago though, a new Google led project ensued called AMP, or Accelerated Mobile Pages. The main premise as we told you a couple of weeks ago was to naturally offer better mobile suitable content that loads fast and efficiently, thus receiving better engagement from users who had trouble waiting more than 3-5 seconds for a…
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Are your measurements correct?

SEO
You have done your research, you gained the proper insights and you have proven the worth of both yourself and SEO. But what if I told you that you are mismeasuring? Do you know how to fix such an issue? Up until 2012 (or more accurately, up until 2014), Classic Analytics ruled the web when it came to measure your organic website traffic. In 2013, Google offered people to upgrade to Universal Analytics easily and swiftly (whether you liked it or not). Classic vs. Universal The main difference between the two is how they track sessions. A session is described as a 30 minute window where user’s activities are logged in the system until timeout (unless you change it to a different time set). If an individual had been idle…
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Deus ex machina…?

News and updates from the web
In the last five years or so, automation has become an integral part of the marketer’s life; from programmatic ad bidding to automated responses and triggered emails - it’s everywhere and it’s here to stay. But, someone must stay accountable for the actions as last week’s post suggests, therefore effective SEO should be a mix of automation and human observed work. For example localization and distribution - many SaaS platforms can offer these, instead of trying and erring or otherwise spend precious manpower on getting relevant information on Yelp, 411.com or Local.com - you have a system that can do it. You can ensure that your content is centralized and stays relevant without needing someone on watch duty all the time - it does make your life easier. Social content…
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Why replacing your team isn’t smart

News and updates from the web, ZEFO's Posts
As kids, we the guys here at ZEFO always liked sci-fi movies; our personal favorites are the Terminator Franchise, especially the first and second one. We were always intrigued by Skynet, the gestalt intelligence antagonist who dreams of replacing humanity with sentient robotic elements. The notion, especially back in the cyberpunk 80s, was already well rounded and existent. It was a scary experience, where some people had recurring nightmares about machines taking over. These nightmares became a reality one day, for Facebook trending articles employees. Yes, Facebook, one of the most important pioneers of our time, has decided to replace their journalists in the Trending Topics division with an algorithm. Given, these aren’t robots, but an artificial intelligence algorithm that can replace people, is no laughing matter. Yes, we enjoy…
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